Apple Unveils Its Offline Strategy Essay Example | Topics and Well Written Essays - 1500 words

Apple Unveils Its Offline Strategy - Essay ExampleAs losses mounted Jobs was brought back as the CEO who realized that licensing Mac operational trunk had contracted the market by taking away the customers (Bryson et al., 2006). The strategy was changed immediately and Apple began to sell directly by phone and internet.This strategy did bring about better sales but the market was saturated and there were miscalculations on the consumer demand. Since they were performing poorly and the sales were shrinking as competition had set in, the partnership changed their strategy and business objectives. Having performed poorly in the traditional computer market they decided to integrate the product development strategies with the digital technologies in the consumer electronics market. Their strategy was to innovate. found on the new direction provided under the new CEO, the participation was steering towards growth and it was subsequently ranked number one as Fortunes most admired comp any for innovation. Apple was no more seen in a battle for PC market share -- instead, as the platform fitting a premium PC, capturing selective demand (Bryson et al., 2006). The objective of the company was to position Apple products as an integrating platform for a range of household products equal cameras, video recorders, and music players. Apples strategic business units now include personal computers, software, iTunes, QuickTime, iMac, and support as per the chart belowWith the changed strategy, the company was operating in an environment that provided several opportunities but competition and its own damaged reputation posed threat to its existence. Nevertheless, the strengths of the company saw it through the threats.The main strengths of the company were the vision of the CEO, Steve Jobs, the iPod, and the brand loyalty.